Utma, utmb, utmz cookies
From Helpful
| These are primarily notes This is probably not going to be complete in any real sense, and exists to contain bits of useful information. |
__utma
through __utmz
are part of Google Analytics, originally by the urchin tracking module, also by the newer ga.js.
These cookies track usage on sites that use Google Analytics.
Some details:
- __utmz tracks where a visitor came from (search engine, search keyword, link)
- __utma tracks each user's amount of visits, first, last visit.
- __utmb and __utmc are used to track when a visit starts and ends to some decent time resolution (c expires quickly). If you look at cookie state changes (e.g. using firecookie), you will see these change regularly.
Also:
- __utmv is used for user-custom variables in Analytics
- __utmk digest hashes of utm values (verify)
- __utmx - used by Website Optimizer, if you use it (verify)

