Genericised trademark

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Genericised trademarks / generic trademark refer to brand names that became an everyday term.

Note that it having become an everyday term does not mean the trademark is not enforceable, though it is not always great PR to do so.

See also the closely related trademark erosion, a.k.a. genericization or genericide, referring to variants where the trademark is effectively lost (due to its practical requirements).

Examples of genericised trademarks include

Band-Aid (for an adhesive bandage),

Kleenex (for tissues),

Google/googling as a verb meaning 'searching the web',

Velcro (for hook-and-loop fastener),

Chapstick (for lip balm),

Tupperware (for any food storage),

Crock-pot (for any slow cooker),

Sharpie (markers),

kapton (for polyamide tape),

Windbreaker,

Post-Its,

Popsicle,

Hoover (vacuuming),

Xerox (for copying, named for the copying machines, though this one is relatively local, and may now be falling out of style),

Q-tips,

Alka-Selzer (for antacids),

hacky sack (footbag),

TASER,

Frisbee,

Hula-hoop,

Softies (microphone wind protection),

Ouija board (for a spirit board),

Plexiglas,

Styrofoam,

Jacuzzi,

Zamboni

and many others.

Also things like bubble wrap, jet ski, dumpster, and onesies. These were arguably more descriptive to start with, and only distinctive enough to be recognized as useful names, but not necessarily distinctive enough to be clearly recognizable as a brand.